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The Ascend Academyy The Ascend Academyy DHANDHA 360°
₹999 ₹99 Book My Seat
Launch Offer · 90% Off · ₹99

Stop losing money on yesterday's decisions.

Learn the one question every smart business owner asks before investing more time or money.

Live on Zoom 2 Hrs + Q&A Certificate Limited Seats
Closes in 09d 23h 59m 59s
Bharatesh Suvarna
Ex-COO Landmark Group · 30 yrs
Gaggan Jain
Ex-GM Reliance · Author · 110cr+
★★★★★Learn from 50+ years of retail leadership
50+
Years mentoring
18
DHANDHA 360° modules
2
Retail leaders
4.9/5
Rating
Upcoming Live Workshop

One session. One question. Real savings.

Workshop Preview
02:14
See what 2 hours can change
Highlights from the DHANDHA 360° stage
Date
3 Oct 2026
Time
7–9 PM IST
Platform
Zoom Live
Certificate
Yes
₹999₹99
Secure My Spot
Why this workshop

You don't have a money problem. You have a decision problem.

Most owners run on instinct. Instinct is valuable — but it's also where the expensive, repeatable mistakes hide. In two hours, you'll learn the one bias quietly draining your business.

Made for Indian manufacturing & retail MSMEs
Frameworks, not theory — act between decisions
Taught in Hinglish — no jargon, no fluff
₹99
All-access
Less than a chai run
Common business mistakes

Sound familiar? You're not alone.

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The Sunk Cost Trap

"I've already put so much into it — I can't stop now."

That sentence has bankrupted more businesses than any recession. The money is already spent — it's gone either way. Yet it keeps you pouring more into what's already failing.

The one question
"Knowing what I know today, would I start this again?"
Real business examples

Where it hides in your business

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What you'll learn

Walk in confused. Walk out clear.

01
Spot the trap early
Recognise sunk-cost thinking before it costs you.
02
The one question framework
A simple test for continue vs. walk away.
03
Cut losses without guilt
Exit bad bets like a strategist, not a gambler.
04
Protect future decisions
Build a habit of asking before you invest more.
You leave with

A decision toolkit you'll use Monday

The "Would I start again?" test
Continue-or-exit decision checklist
Certificate of participation
Live Q&A with both mentors
Reserve My Seat – ₹99
The transformation

From instinct to a decision system

Before
Decisions made on gut & sunk cost
Holding on to what's already failing
Money quietly leaking every month
After
A repeatable continue-or-exit framework
Confidence to walk away from bad bets
Money redirected to what actually grows

Your 2-hour journey

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Meet your mentors

Learn from people who've run the floor

Mentor Introduction

Why we built DHANDHA 360°

A 90-second hello from Bharatesh & Gaggan.

Bharatesh Suvarna

Ex-COO, Landmark Group · Retail Leadership Strategist

30 years in retail. Ex-VP at Reliance Retail, Ex-Head of Retail at Colourplus, and Ex-COO of the Landmark Group.

Ex-COO, Landmark Group Ex-VP, Reliance Retail Ex-Head of Retail, Colourplus

Gaggan Jain

Business Owner (110cr+ turnover) · Author · Ex-GM Reliance Retail

Ex-GM at Reliance Retail and Ex-Head of E-commerce at Mafatlal. Author of Startup Diaries (50,000+ copies sold), now running a business with 110cr+ turnover.

Ex-GM, Reliance Retail Ex-Head of E-commerce, Mafatlal Author, Startup Diaries (50k+ sold)
What owners say

Results that speak louder than words

★★★★★

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Awards & recognition

Built on proven authority

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Recognition timeline

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Why owners trust us

Safe, simple, and risk-free

★★★★★
4.9/5
Based on participant feedback (sample)
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WhatsApp support
Help before & after the workshop
Industries we serve
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Companies we have worked with
As featured in

In the press

Mint · Business Daily

"Teaching Small Business Owners The Skills To Scale"

Mint profiled founders Bharatesh Suvarna and Gaggan Jain on building DHANDHA 360° — a practical learning platform helping India's MSME owners move beyond instinct and structure real growth.

FAQ

Quick answers

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Launch Offer · 90% Off

Stop paying for yesterday's decisions.

Join the DHANDHA 360° Sunk Cost Trap Workshop and learn the one question every owner should ask.

₹999 ₹99 SAVE 90%
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